La Baule-Escoublac is a seaside resort and town on the Côte d’Amour in Loire-Atlantique. It is famed for its long beach which runs the length of Pouliguen Bay, and is a very popular destination with holidaymakers.

Lined by almost seven kilometres of sandy beach, La Baule, whose inhabitants are known in French as “les Baulois”, is proud to be classed as one of the “most beautiful beaches in Europe”.